Appetizers, snacks and side dishes took a giant leap in sales last year, due to the increased demand for convenient comfort food during the pandemic. The AFFI/IRI Power of Frozen report shows $2.9 billion in frozen appetizer/snack sales last year, a gain of $532 million over 2019, with dollar growth at +22.1%. Side dishes sold $1.4 billion—an increase of $50 million over 2019—with +3.8% dollar growth.
Diving deeper, frozen potato products generated $2.3 billion across all categories, an increase of 26.5% over 2019, according to NFRA/Nielsen retail stats. Frozen sandwiches sold $2 billion, which is a YOY increase of 16%, and frozen breakfast sandwiches sold $1.5 billion, a gain of 20.1% compared to 2019.