First, the good news: the top two foods among all frozen categories in terms of YOY dollar growth were seafood (+35.3%) and poultry (+34%), at $6.8 billion, and $6 billion in sales, respectively, according to the AFFI/IRI Power of Frozen report. All frozen meats combined accounted for $16.1 billion, compared to $10.7 billion in 2019.
Now, the not so good news: in order to keep up with record demand, some meat processors were lax in monitoring the health of their employees during the peak of the pandemic, leading to plant shutdowns, hiccups in the supply chain, and in one highly publicized case, the dismissal of management at one factory for wagering how many frontline workers would contract COVID-19. No doubt these stories are giving companies that process plant- and cell-based meats plenty of PR fuel as they try to gain market share.
Speaking of alternative proteins, the AFFI/IRI report details which generations are most interested in plant-based meats: younger millennials top the demographics at 56% among their generational peers, followed by older millennials (53%), Gen Z (50%), Gen X (45%) and baby boomers (22%).