According to the latest AFFI/IRI Power of Frozen report, prepared frozen meals and entrées sold $10.3 billion in 2020—$885 million more than 2019, with a YOY dollar growth of +9.4%. Meals and entrées made up 15.7% of all frozen food sales in 2020.
Frozen pizza accounted for $6.1 billion, which is $981 million more than 2019, for a +19% YOY dollar growth. Pizza was 9.3% of all frozen food sales in 2020. Combined, entrées and pizza sold $16.4 billion in 2020, and comprised 25% of all frozen food purchases.
Handheld entrées sold $1.19 billion in 2020, a YOY increase of +14.2%, according to NRFA/Nielsen retail statistics. Meanwhile, frozen breakfast meals increased to $508 million, up from $405 million in 2019.