Speaking of empty freezercases, I live in Houston, which, like the rest of Texas, endured a week of historically bad weather in February, with sub-freezing temperatures, broken water pipes and power outages throughout the state. During that time, people stood in line outside stores that still had electricity to buy water (like me) and later, when the power returned, for food because they ran out at home.
At the end of that week, I visited my local grocery store, and the frozen foods department had been cleared out like it was March 2020 all over again.
In particular, the pizza and ice cream sections were rows of empty shelves. This was at a major grocery chain too, where inventory isn’t usually a problem. I took the photo above of the ice cream section, and the pizza shelves were just as bare.
Pizza and ice cream are also comfort foods, which always sell well during stressful times. But for the shelves to be empty in February 2021 shows that many shoppers who waited in line went to the frozen section first, like it was a necessity and didn’t want to miss out. Let’s hope that enthusiasm and sales momentum for frozen foods continues this year, and that we don’t need a pandemic or weather-related disaster to maintain those lofty numbers.