Ice Cream & Frozen Novelties
In honor of July being National Ice Cream Month, R&FF brings you a roundup of some of the latest new releases in ice cream and frozen desserts & novelties. For more new products, visit R&FF’s New Retail Products section online.

Blue Bunny's single-serving Load'd Sundaes retail for under $2. Courtesy Blue Bunny/Wells Enterprises.
Blue Bunny Brings Back Single-Serve Load’d Sundaes
Blue Bunny’s Load’d Sundaes are as over-the-top and indulgent as you remember, but are now smaller in size, lighter on your wallet, and perfectly portioned for solo treat-yourself moments. Each cup is loaded with swirls, chunks and bunnies of deliciousness in eight mouth-watering flavors:
- Brookie: Vanilla frozen dessert with cookie dough swirls, fudge, brownie swirls, cookie dough pieces, fudge brownie pieces and fudge bunnies.
- Bunny tracks: Vanilla frozen dessert with caramel + fudge swirls, chocolate-coated peanuts, and PB-filled bunnies.
- Cherry Cheesecake: Cheesecake frozen dessert with graham, cherry swirls and candy-coated cherry bunnies.
- Chocolate Brownie Bomb: All-chocolate everything, with brownie chunks and fudge bunnies.
- Cookie Crunch ‘N Fudge: Vanilla frozen dessert with fudge swirls, chocolate cookie bits and fudge bunnies.
- Peanut Butter Bunny: Peanut butter dessert packed with PB cups and bunnies.
- Salted Caramel Pecan: Vanilla frozen dessert plus salty-sweet caramel swirls, pecans, and sea salt caramel bunnies.
- Strawberry Shortcake: Strawberry frozen dessert, strawberry swirls, shortcake chunks, and candy-coated strawberry bunnies.
Blue Bunny’s Load’d Sundaes are available for purchase at grocery stores nationwide for $1.98.

Diana’s, the freezer aisle icon crafting premium chocolate-covered frozen fruit treats for over 30 years, has released Birthday Cake Banana Bites exclusively at Target nationwide.. Courtesy Diana's.
Diana’s Releases Birthday Cake Banana Bites at Target
Diana’s Birthday Cake Banana Bites offer an easy solution to messy cake. The delicious, gluten-free treats feature upcycled banana bites dipped in creamy white chocolate and topped with naturally colored sprinkles — completely free of synthetic food dyes. They have an SRP of $6.79.
Additionally, Diana’s Dark Chocolate Caramel Crunch and White Chocolate Cinnamon Granola Crunch have landed at Whole Foods Markets. Each bite features upcycled bananas coated in premium chocolate and topped with crunchy caramel and cinnamon

FatBoy has debuted four new flavors of ice cream sandwiches and pops. Courtesy FatBoy Ice Cream.
FatBoy Releases New Ice Cream Sandwich, Sandwich Pop Flavors
FatBoy is introducing the newest lineup of indulgent flavors and bold, craveworthy creations available now in a freezer aisle near you. Get ready to derail your willpower completely in the best possible way with the following ice cream sandwich and sandwich pop flavors:
- Cinnamon Churro Ice Cream Sandwich: A generous slab of real Vanilla ice cream surrounding a silky, smooth caramel core — all sandwiched between two cinnamon-packed churro cookies.
- Hot Fudge Brownie Ice Cream Sandwich: A thick slab of classic Vanilla ice cream loaded with a core of hot fudge and packed between two chewy chocolate brownies.
- Mint Cookies & Cream Ice Cream Sandwich Pop: A whole Mint ice cream sandwich dipped in rich, chocolatey coating and smothered in crunchy cookie crumbles, all served on a stick (ice cream bar-style).
- Birthday Cake Ice Cream Sandwich Pop: A whole Birthday Cake ice cream sandwich dipped in smooth white frosting and coated in crunchy party sprinkles, all served on a stick (ice cream bar-style).
Both the ice cream sandwiches (six-packs) and sandwich pops (four-packs) are expected to sell for an average retail price of $5.99 per package.

GoodPop is the only frozen, novelty product that’s Certified Plastic-Neutral with 4Ocean at Whole Foods nationwide, and this launch hit shelves just in time for Earth Day. Courtesy GoodPop.
GoodPop Launches Plastic-Neutral Blue Lemonade Pops with 4Ocean
GoodPop recently launched 4Ocean Blue Lemonade organic ice pops, which are made with real fruit and no added sugar or dyes (the blue comes from blue spirulina).
Every box of GoodPop’s 4Ocean Blue Lemonade pops that is purchased helps remove 1 pound of plastic (or the equivalent of 48 plastic water bottles) from the ocean, rivers and coastlines.
GoodPop is not only a longtime 4Oceans partner and certified plastic-neutral as a brand, but also has a mission to reduce plastic usage considerably, which can be a challenge for frozen brands. This new line of sustainable, frozen treats is part of the multiyear partnership between the two certified B Corp organizations, which has pulled over 500,000 pounds of trash and plastic since 2023. In addition to being organic, these pops are also vegan, kosher and gluten-free.

Each scoop is served in a real fruit shell, combining vibrant, fruity flavors with a presentation that’s almost too pretty to eat. Courtesy Island Way.
Island Way Expands Offerings at BJ’s Wholesale Club, Sam’s Club
Island Way is going viral in the freezer aisle across popular retailers BJ’s Wholesale Club and Sam’s Club. Each retailer is stocked with exclusive variety packs to turn your home into a tropical oasis this summer. Check out the exclusive packs offered at each retailer below to find your favorite flavors:
- Costco: The 48-Ounce Upsized Variety 12-Pack, including three each of the Heavenly Coconut, Red Berry and Ruby Grapefruit, Passionate Mango and Zesty Pomegranate flavors.
- BJ’s Wholesale Club: The Premium Collection Variety Eight-Pack, including three each of the Heavenly Coconut and Tropical Mango flavors and two of the Sweet Pineapple flavor.
- Sam’s Club: The Variety 10-Pack, including two each of the Pineapple Coconut and Tangy Lemon flavors and three each of the Ruby Grapefruit and Mango Orange flavors.
Each scoop is served in a real fruit shell, combining vibrant, fruity flavors with a presentation that’s almost too pretty to eat. Crafted with non-GMO ingredients and free from preservatives, artificial flavors and colors, Island Way’s sorbets are a feel-good indulgence that capture the essence of islands. Smooth, creamy and bursting with real fruit flavor, they’re the perfect addition to sunny celebrations, poolside lounging or whenever you need a sweet escape to paradise.

Jeni's has a rich history with the ice cream bar. In the company's early days, founder Jeni Britton hand-molded and hand-dipped ice cream bars (what she called J-Bars) at the original North Market location in Columbus. Courtesy Jeni's.
Jeni’s Splendid Ice Creams Launches J-Bars
Jeni's is introducing J-Bars, now available in freezer aisles nationwide. They're everything Jeni's ice cream is known for. Now on a stick. Voluptuous body. Buttercream-like texture. And bursting with flavor. Unforgettable, stop-you-in-your-tracks delicious — indulgent and deeply satisfying. Jeni's J-Bar lineup:
- Vanilla Caramel Sundae — An ode to the first ice cream bar Jeni ever made! Vanilla ice cream with smoky almonds, a rivulet of caramel sauce, and a chocolaty crunch.
- Dark Chocolate Bombe — Palate-gripping chocolate ice cream and rich chocolate cookies with a chocolaty coating.
- Passion Fruit Dreamsicle — Aromatic, sun-kissed passion fruit twisted with key lime. A tropical spin on the classic.
- Chocolate Churros & Cream — A Whole Foods Market exclusive! Brown sugar and Vietnamese cinnamon ice cream dusted with chocolate and cinnamon cookies.

Perfect for sour candy fans, snack-loving teens, and anyone craving something fun and refreshingly different, JonnyPops’ Organic Sour Minis are hitting your local grocery store just in time for peak popsicle season. Courtesy JonnyPops.
JonnyPops Releases Organic Sour Minis in Stores Nationwide
You know that “I’m so hungry I could eat…” TikTok trend? JonnyPops has the perfect ending for it: new Organic Sour Minis. These new frozen pops are bursting onto the scene with a tangy twist on the fresh, feel-good flavors you know and love from JonnyPops. The new flavors include Organic Sour Green Apple Punch, Organic Sour Blue Raspberry Splash and Organic Sour Cherry Lemonade Blast.
Perfect for sour candy fans, snack-loving teens, and anyone craving something fun and refreshingly different, JonnyPops’ Organic Sour Minis are hitting your local grocery store just in time for peak popsicle season. In addition, with sour flavors trending big in 2025, the timing couldn’t be sweeter.
In case you’re not familiar, JonnyPops is a Minnesota-based frozen novelty company on a mission to create “a better pop for a better world.” Every pop is crafted with real ingredients and real taste — from the vibrant fruit in the company’s best-selling Organic Rainbow Fruit Stacks to the rich creaminess of its Chocolate Fudge pops.
JonnyPops products are free from artificial dyes, made in a peanut-free facility, and offer plenty of gluten-free, kosher, vegan and no-sugar-added options.

Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required. Courtesy Kroger.
Kroger Scoops Up Taste of Summer Vacation with New LTO Collection
The Kroger Co. is scooping up the ultimate taste of summer with its limited-time Kroger Brand Summer in a Pint collection. Available in select quantities the collection features four new ice cream and sherbet flavors that will transport customers to a dreamy summer getaway in just one scoop – no travel required. The limited-time Summer in a Pint collection includes four flavors to satisfy every type of wanderlust, including:
- Italian Style Summer Fizz: Transporting taste buds to a carefree moment in the Euro summer sun, this blood orange-flavored sherbet is loaded with popping candy clusters and a blood orange-flavored ribbon.
- Fireside Nights: An elevated take on classic s'mores, this toasted marshmallow- flavored ice cream features s'mores pieces and a glittering swirl that radiates the orange hue of a campfire flame so campers and glampers can enjoy a bounty that does not require roughing it.
- Sandy Shores: Like tropical waters cascading across shorelines, this coconut-flavored ice cream is reminiscent of crystal-blue seas and swirled with a sweet and salty pretzel crunch for a treat even better than a beach day.
- Poolside Tan Lines: Mimicking the tan lines achieved after kicking back poolside, this flavor swirls together vanilla bean, chocolate and coffee ice creams – no SPF necessary.

Summer is so close we can taste it, and thanks to Tillamook, it will be filled with Salty Caramel Pretzel and Apple Crisp ice cream. Courtesy Tillamook.
Tillamook Launches Limited-Edition Flavors
Tillamook County Creamery Association (TCCA), the co-op behind America’s fastest-growing family-sized ice cream brand, released a seasonal lineup for fans who crave the perfect balance of savory and sweet ice cream. Beloved, classic flavors get a fresh twist with two new, limited-edition releases sure to delight any person with a sweet tooth:
- Salty Caramel Pretzel is made with a base of salted vanilla ice cream, churned with chocolaty-covered pretzel bits and a ribbon of salted caramel.
- Apple Crisp draws inspiration from grandma’s perfect apple crisp recipe, featuring vanilla ice cream with baked oatmeal streusel and crisp apple pieces to make hearts crumble.
Fans of previous Tillamook limited-edition flavors Orange & Cream and Campfire Peanut Butter Cup can also rejoice. Due to popular demand, the brand is making room on freezer shelves for these beloved flavors to join the core line of ice creams, so the whole family can indulge in a shareable size with craveable flavors all year long.

Two Spoons is launching high-protein ice cream with no added sugar. Courtesy Two Spoons Creamery.
Two Spoons Launches High-Protein Ice Cream with GLP-1-Friendly Ingredients
Two Spoons Creamery is launching the first high-protein ice cream with GLP-1 compatibility and no added sugar in the frozen dairy section. Two Spoons’ ice cream is now available in four incredible, mix-in-packed flavors: Rocky Road, Strawberries & Cream, Caramel Swirl and Fudgy Brownie.
Each container has a whopping 30 grams of premium protein without added sugar or sugar alcohols. Instead, every bite is sweetened with allulose, an all-natural, low-calorie sweetener found in figs and maple syrup that studies show can trigger the release of GLP-1. This is the same hormone activated by medications like Ozempic and Wegovy, which help promote weight loss and stabilize blood sugar.
Every Two Spoons package is also chock-full of delicious mix-ins, unlike other better-for-you brands. These include a deep, satisfying salted caramel; a perfectly sweet, natural strawberry jam; and those fudgy brownies, marshmallows and nuts. Every spoonful has inclusions in it because more is always more. In addition, there are no cheap seed oils to be found, just olive oil for additional benefits.